Rob Blackadar joined Badger as Chief Operating Officer and Senior Vice President, Operations in July 2021. Before joining Badger, he most recently held the role as President of NESCO Specialty Rentals in Ft. Wayne, Indiana. NESCO was the largest utility rental company in the U.S. prior to merging with Custom Truck One Source. As President of NESCO, Rob was responsible for all operations, including sales and marketing, branch operations, fleet management and safety.
Prior to NESCO, Rob held roles of increasing responsibility in sales and marketing and operations at BlueLine Rentals, Ritchie Bros. Auctioneers, United Rentals and HERC Rentals. He brings a proven track record in driving strong commercial, operational and financial results in both public and private companies. In each of his previous roles, Rob has worked through the sales and operations teams to achieve success by establishing strong sales and marketing programs in national accounts, government sales, new and used equipment sales and segmented customer marketing.